where_ur_at : step-on magazine > news > design for humanity

19.12.2007 | London, England
Design for Humanity
For Spring 2008 surf/skate/snow brand Billabong is launching a new initiative Design For Humanity, created to give Billabong the opportunity to utilise its resources to empower and promote awareness of various charities amongst the youth market and industry at large.

Design For Humanity is Billabong Girls charitable division that seeks to generate funds from the sale of limited edition products to donate to environmental and humanitarian causes.
The charity chosen for this project is SurfAid International. It is a non-profit humanitarian aid organisation that runs community based health, education and disease prevention programs in Mentawai in Indonesia.

This season Billabong with the help of three renowned European artists – Andy Ward, JM Tixler and Blami have created a series of four limited edition t-shirts and a tote bag to go on sale, the proceeds of which will go to SurfAid initiatives in Mentawai.

This first installment of the Design For Humanity collection will go on sale in stores in Spring 2008.
One talented aspiring artist will have the opportunity to join the ranks of these celebrated artists and have their work printed and sold as the 5th t-shirt in the series. The competition opens as of January 2008, the entrants will be judged by the artists and the winner will be announced in March 2008. The winning t-shirt will become part of the Billabong winter sun injection range.



www.billabong.com
www.surfaidinternational.org


:: source : billabong