| Step-On
Magazine Issue 29 //
29 issues in the space of 6 years. That has been step-on
magazines' contribution to the world of snowboarding
so far. While the magazine started out as two friends
expressing their views on european snowboarding, it
fast grew into one of the most read online magazines
in Europe, and remains so today. That said,
over recent years I have begun at times to feel the
British snowboard scene could live without step-on,
and that our audience has become, how can I say, foreign.
Indeed, the USA, Canada, and France now make up more of
our readership than the UK alone. Our crew also gradually disbanded
and as a result the site began to suffer neglect.
Seeking inspiration, I picked up a copy of the UK's
best known snowboard print magazine, this latest issue
being the photo annual. Turning the pages of this
glossy publication and inhaling it's unmistakable
chemical smell, I expected to see the current creme de la
creme of British snowboarders, captured on film by
British photographers. I was disappointed to say the
least. I counted a total of 5 British riders who were
lucky enough to grace the pages of this magazine,
supposedly Britain's biggest snowboard mag.
My inspiration was right there. I was reminded why
Step-On began all those years ago. Sat back in my chair,
I felt slight confusion and even anger, but I also
felt one hundred percent clarity, reassured that there
is as strong a need as ever for a magazine which represents
the riders, their lifestyles, and those who document
those lifestyles. We'll be the first to admit we've
been slack over the past year but Step-On is
now relaunched and back in full effect, and you better believe the
revolution will be televised.
//
PHOTO
Ernie Ackermann wonders if he will ever have children...
// NicolasBuechi |